While I have no claims at all to be a social media expert – I am an avid user of social media, especially twitter, Facebook and my blogs on SCN and WordPress. All of this week, I have been on vacation in the island of Hawaii – and although I kept away from work emailContinue reading “Social Media In Marketing – Is It Too Much To Ask For Peaceful Co-existance?”
Tag Archives: social media
The Price and Prize of Social
When I read my friend Howlett’s blog on social enterprise – I had plans to write something on my blog too, but that feeling passed. I am not going to make any generalizations on social – just talking about my own case here. I will come back to the social enterprise topic some time inContinue reading “The Price and Prize of Social”
Online Social Media – how much does it actually influence buying decisions ?
As a consumer, I am influenced by online social media. But the bigger the purchase, the less I am influenced by “online” social media, and more by “offline” social media. I won’t try a new restaurant without checking yelp reviews.I won’t buy a book without reading what others say in Amazon. I won’t buy aContinue reading “Online Social Media – how much does it actually influence buying decisions ?”