Online Social Media – how much does it actually influence buying decisions ?


As a consumer, I am influenced by online social media. But the bigger the purchase, the less I am influenced by “online” social media, and more by “offline” social media. I won’t try a new restaurant without checking yelp reviews.I won’t buy a book without reading what others say in Amazon. I won’t buy aContinue reading “Online Social Media – how much does it actually influence buying decisions ?”