As a consumer, I am influenced by online social media. But the bigger the purchase, the less I am influenced by “online” social media, and more by “offline” social media. I won’t try a new restaurant without checking yelp reviews.I won’t buy a book without reading what others say in Amazon. I won’t buy aContinue reading “Online Social Media – how much does it actually influence buying decisions ?”
Tag Archives: Vijay Vijayasankar
Big data – because it “can” deliver you huge value doesn’t mean it “will”
Big data is the talk of the town in social media, and has picked up some interest amongst customers too.I had a series of big data conversations this week with customers, colleagues and friends and thought I will share some here. As always – these are just my personal ramblings, not my employer’s views. InContinue reading “Big data – because it “can” deliver you huge value doesn’t mean it “will””
IBM Watson – what better use of analytics than fighting cancer ?
From 1992 – when I joined the mechanical engineering degree class in TKM College, till today – I have been a fan of Analytics.In fact, I am pretty sure it is the engineering education that put this fascination in me. And it was my statistics professor Mr. Kalyanaraman who took it to the next level.Continue reading “IBM Watson – what better use of analytics than fighting cancer ?”
And Vijay Says... 