Yesterday someone mentioned that SAP changed its logo again . Dennis Howlett even posted a blog saying he loved it . http://diginomica.com/2014/10/22/digibyte-new-gold-sap-logo/
Den says the logo looks masculine , gold is an unusual color (to me it looks like an orange not gold ) and will get more attention and that the cross bar of A looks more like a smilie now . I don’t disagree with any of that
What I don’t understand is – what is the outcome SAP expects from this logo change ? Will it make more customers click on SAP digital content? Will there be more leads for SAP ? How does this change connect to Bill’s theme of simple ?
Logo does look beautiful and I want to congratulate its designer . Personally I preferred the old Blue , but that is just my taste . But I have no idea how it adds value to SAP or its customers . Would be great if a marketing expert could explain it . I am not saying this is a bad logo – just that it has picked my curiosity seriously . It’s a non trivial undertaking for a company like sap to roll out a new logo . I am just looking to understand the rationale of doing this .