Six Reasons Why Kerala’s Proposal For Prohibition Will Not Work

Kerala wants to be a dry state 

It is ironic that I have to write this blog post against it – as a guy who has seen the evil effects of alcoholism at close quarters and with every bit of my soul, I wish this menace went away for good. But as I read more about the proposal by the ruling coalition (ironically called United Democratic Front – given there is very rarely any unity or democracy in how they function ), the more I think this is absolutely misguided, and has no real chance of succeeding. 

1. It is not a well thought through decision

The decision was taken over a few days – with no meaningful public debate. And because of its populist nature with women voters, no political party in Kerala can afford to raise a contrarian view.

2, It was not done for the right reasons

The decision was made mostly for the Chief Minister Chandy to convince the world that he is holier than the already “holier than thou” leader of KPCC V.M Sudheeran. They waged a war for political image and took a short term populist decision – with no sufficient thought to consequences. The other alleged reason is the political pressure from Muslim League and Church leaders. This is no better (if true) – as church and state hardly ever mixes well to make good policies. 

3. There is no practical way to enforce this

When prohibition leads to bootlegging and plenty of flow of illicit alcohol from Tamil Nadu and Karnataka, it will be up on the Excise department to curb that. This is a department that is already at just  20% of the needed headcount . There is no way they can staff quickly enough to enforce prohibition

4. When and where did banning alcohol work ?Never

India – including Kerala – has seen what happens when alcohol gets banned . It does not work. It did not work in USA either and they learned the lesson and changed it, and did not go back to prohibition. Alcohol is freely available in USA and you do not need to stand in line to get a bottle of your favorite spirit like you need to do outside a beverages corp outlet in Kerala. Yet, there is rarely a regular public spectacle of drunken people like we see in Kerala. 

5. If the decision was pure in its intentions, why was  government owned beverages corporation given 10 years to close shop while private bars have to be closed right away?

Clearly the government needs revenue from alcohol sales – but does not mind the private sector losing their business. Alcohol sales is probably the leading revenue earner for the state, along with tourism and NRI inflow. Without a doubt prohibition will decrease tourism. So its a double whammy for government revenue. And remember, this is a government that functions on borrowed money and has no fiscal discipline ( look at the plight of  KSRTC for example).

6. Demand and Supply situation will drive up alcohol prices, and worsen the social menace

The social menace arises from the behavior of several men to use money they can ill afford to buy liquor. Now that competition from private bars will be eliminated, beverages corp and 5 star hotels can increase liquor prices to any extent. What this means is that the men who want to drink will now pay a lot more (travelling farther to drink, paying more for that drink, and most likely higher medical expenses incurred by consuming bad quality liquor ) and hence will put their families through even greater pain to cater to their addiction. 

What would have been a better way to handle this situation?

1. Better and continuous education and awareness generation amongst public to enjoy their drink responsibly, and how to get help for those who are addicted.

2. Increase the standards required to run bars and its enforcement, and aggressively close down any that don’t meet the high standards. 

3. Provide government funded counseling and medical treatment for alcoholism. 

4. Make laws that let abused families to get justice, and help get their abusive family members checked into institutions that offer help.

5. Improve enforcement – by modernizing the police force, excise etc. 

6. Decrease alcohol concentration in domestic liquor – especially in beer.

All of this can and should be funded by beverage corp revenue. Alcoholism is a social menace that needs resolution – and government has an important role to play. But it needs to be done in a well thought through way – not in the hasty and populist way it is attempted now. 


Published by Vijay Vijayasankar

Son/Husband/Dad/Dog Lover/Engineer. Follow me on twitter @vijayasankarv. These blogs are all my personal views - and not in way related to my employer or past employers

One thought on “Six Reasons Why Kerala’s Proposal For Prohibition Will Not Work

  1. Vijay: Few thoughts…
    – State of Gujarat has successfully implemented this, although I do not deny existence of illegal alcohol trade and consumption. But a healthy model began and in operation.
    – Even if the Govt’s intention is a populist one, that must not discount the merit of the decision. Let it be!
    – All or most of suggestions on “how to handle” assumes an educated and matured world and hardly India is, as of now. I’m sure, you would agree that majority of the customers for Govt run bars are people who cannot afford next day’s meal without getting to work.
    – A country like US with an exorbitantly robust law enforcement workforce and matured operational system is still chasing success to curb drug import and trade. I do not believe, this is a viable solution for a country like India (with very low law men to people ratio).
    – My intent is, there would always be flaws and challenges in executing a decision like this. In this case, the merit of the decision should blanket the shortcomings.
    Still, I’m happy you thought about this…


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: