So I just heard the news that Apple got richer by a billion dollars , and Samsung has to pay up that money for patent infringements. Well, Apple did not get the whole amount it was seeking, but $1B is not too shabby. Since the Jurors only took under 3 days to decide on the case – I think Apple’s lawyers probably did an incredible job convincing them. Maybe they and other lawyers with similar expertise will see a bull market now for their skills and experience .
More than the $1B they got from the ruling – there are many benefits AAPL would get from this ruling.
Good press is not something AAPL is short on . The cult following they have will make sure that this will be hailed as a huge win for innovation, honesty, higher standards and so on. If Oracle or someone similar sued a competitor and won, they will probably never get the same opportunity to milk mileage out of it in internet and press. Such is life 🙂
AAPL would have also successfully scared several “innovative” competitors in their markets. Some version of this trial is bound to play in most countries . Patent laws apparently differ across the world, so who knows how this will net out after lawyers on both sides play several innings each. And of course there is the appeals process too. It will be a while before dust settles. I am not sure if this win for AAPL also gets them an ongoing royalty revenue stream from Samsung.
What about customers though? $1B will not kill the Samsung company – but they will directly or indirectly pass the cost to customers going forward. I am a customer who prefers my samsung galaxy tab over an iPad, although I use an iPhone. Many friends and family members use samsung devices – and I wonder how many carriers will be now scared to keep a contract going with Samsung.
Well, Samsung also sued AAPL. That might get them back something – if not in money, then at least in good will. But I am not going to hold my breath on Samsung having a good chance to beat AAPL in US market in near future . That will be such a shame , if that is how it plays out.
For innovation to thrive, irrespective of final results of these battles in court – the patent system should be revamped and simplified. Legal innovation does not have the same effect as product innovation for us customers.