Vijay Vijayasankar

Social media and diminishing marginal utility

It was a cold evening in February 2008, and I was out having a beer with my boss in Beaverton, OR that the idea of starting a blog first came up. She and I had both read an article about social media in our intranet and we discussed the idea at length . We leftContinue reading “Social media and diminishing marginal utility”

Defining Hadoop with a straight face

Unlike datalake, I don’t think of Hadoop as a buzzword at all. It is a real thing – a real project you can touch and feel. Also, I love elephants (The one in the picture is an eighty year old Guruvayoor Padmanabhan, owned by a famous temple in Kerala) – which might explain why IContinue reading “Defining Hadoop with a straight face”

Before you take a dip in a data lake

We all love our jargon and buzzwords, don’t we ? Off late, I get pulled into a lot of discussions on “data lakes”. People are either huge fans of the the data lake approach, or they are super negative. And that is what makes these discussions a lot of fun. I did a google searchContinue reading “Before you take a dip in a data lake”