When I read my friend Howlett’s blog on social enterprise – I had plans to write something on my blog too, but that feeling passed. I am not going to make any generalizations on social – just talking about my own case here. I will come back to the social enterprise topic some time in future.
Compared to many of my friends, I have been a late entrant to the whole social thing. And compared to many of them, I am still a lot less active on social media. Yet, I am way more advanced and active on social media than 99% of people I know. Has it helped me? yes, it has to some degree – both in my career and in my personal life ( and the distinction is lesser between the two today than even 3 years ago). But it has taken a toll too for sure in my personal life.
I started a personal blog around Christmas of 2010 – but became relatively active only about a year ago. I try to blog once a month at least – but have written about 8 posts in some months. Most of my posts have been in and around SAP and BI , but I have also written on politics, economics, food, sports and dogs. Pretty much any topic is fair game for me if there is a strong opinion I have on it. And when it comes to opinions, I usually only have strong ones – for better or worse :) .
I enjoy blogging as a medium to express my thoughts. And I have an explicit disclaimer that what I say is just personal opinion and not my employer’s opinion. But this does pose some challenges on occasion.
For example – at least partly due to blogging, SAP recognizes me as an influencer. And due to that I get some information earlier than others, and SAP picks up my T&E to attend some of their events, and I appreciate that. I try really hard to keep confidential info as confidential. But on the other hand it does not stop me from criticizing SAP on occasion. The people who run the SAP influencer program, and senior SAP executives who talk to me have never told me what I should or should not write. But few others – including many friends – at SAP have often told me directly or indirectly that I am spreading too much negativity. I value their friendship – and I feel terrible when I hear this, since that is not my intention.
While I have no great interest in happy talk – I do say good things whenever I see it. And at least for HANA – me, John Appleby, Vitaliy, Harald Reiter and a few others do a lot for promoting and clarifying questions on Hana via our presence on twitter and SCN. And while I learn a lot from SAP during my interactions with them – I also pass on feedback from what I see on the field back to them. So hopefully things balance out some how from SAP’s perspective.
On career front, social in general has helped me. A large number of IBMers know me better via twitter and my blog , and it has helped me a lot in maintaining a very valuable network. I get to advise my clients better too since I have access to more people and information now due to social. I have won business in my day job thanks to name recognition from social media. And in general my managers have been quite supportive of me being active on social media. In return, I try hard to make sure there is no impact to my performance at work.
The biggest prize for me is the content I get from people like Jon Reed and Dennis Moore who curate the zillion tweets and blogs and send out high quality information. If it ever becomes a paid service, I would gladly pay for that. I would have never had a chance to get all this information without their feeds.
But for all the Prizes, I have a price to pay. A day still has only 24 hours – and it means I am in front of a computer (or my phone) longer than I used to. And that takes time away from my family and my hobbies. That is NOT good – and is not sustainable. So I have cut back on my social presence quite a bit. And I am sure I will overcompensate and will need a lot of time to find a good equilibrium.
If any one has a 12 step plan or something to find that equilibrium, please let me know.